Leadership Qualities: The Art of Vision Building

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Vision building is an art form. It’s a pivotal skill that all great leaders must possess. Without it, many leaders often turn to trying to motivate others through fear. Fear of loss, fear of repercussions, fear of what if’s, fear of humiliation. Fear is a weak and lazy method of motivation. Learn to do it better.

A Business Leader who knows how to craft an inspiring vision for their company and followers, and who truly lives their own powerful vision statement will find the world within their grasp.

If you can inspire, you will acquire. I have had the blessing of being around several great leaders while studying even more of them whom I one day hope to meet. One of the characteristics that I have seen frequently in these leaders and business owners is their ability to inspire their followers to achieve increasingly greater things for themselves and their companies every day.

People need so much more than just money in this world. So many are insecure about what tomorrow may bring, some may be craving genuine connection with others, others may have a need to care for their own, or a desire to help others in their past. There is a myriad of reasons people do what they do. But what these great leaders frequently demonstrate in their arsenal of leadership qualities is an ability to identify those underlying needs in anyone who they inspire to follow them. That is where a Vision Builder comes in.

Vision and Vision Statement: How do you build it for your business?

Well, the process is two-fold. First, you must be able to envision it yourself. Put yourself in the future, think of all aspects of the life vision you seek to achieve. A book that beautifully describes how to build an excellent business vision and mission is called Vivid Vision by Cameron Herold. You can find it here on Amazon. Before you start, you must be willing to dream. Don’t worry so much about the details of “how” at this stage. Your entire focus must be on the “what” and the “why” for your business. Define the look and feel of what you aim to build in as much detail as possible.

Vision Building Ideas to Consider:

  • Business Culture: What will the company purpose be? How will your people interact with each other? How will they interact with the world outside of your business? What will the values, ideals, and standards be? How will you lead by example? What will people who first step into your business space feel about your company? What will contractors, vendors, clients, prospects, or employee family members experience about your company culture?
  • Employees: Who will you need to bring on board to achieve your vision? What will those people be like? How will your people interact with each other and the world outside of your business? What will they probably most enjoy about your business?
  • Business Finance: How much capital will your business need to achieve its long-term vision? What will its financial standing be? What will the company spend its money on?
  • Marketing Strategy: What will your brand identity look like? Who will relate to your business’s mission and vision? What will people feel when they interact with your business? What kind of clients will your business attract? Where will they find out about your business? What will they expect from working with your business? What will your brand’s voice be like?
  • Social Outreach: How will your business make the world a better place? How will people outside of your business perceive your business? What values will your business represent with its social outreach?
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